How to Choose the Right Commercial Broker From the Start

Hiring the wrong broker can cost you time, money, and missed opportunities. Here’s how to avoid that mistake.

The 5‑Point Checklist

1. Full‑Time Commercial Experience — No part‑timers.
2. At Least 5 Years in the Business — They should have a track record you can verify.
3. Advanced Training — Look for CCIM or equivalent designations.
4. Serious Marketing Plan — Premium listings, professional visuals, strong digital reach.
5. Proven Local Track Record — Ask for specific comparable sales they’ve handled.

Real‑World Example

A retail center in North Georgia had been listed for over a year with a residential agent. No offers.
The owner hired a seasoned commercial broker who revamped the marketing, leveraged broker networks, and actively targeted retail investors. Within 60 days, the property had multiple offers and sold above asking price.

Final Word

Your commercial property is one of your most valuable assets. Treat the selection of your broker with the same seriousness you’d use when hiring a surgeon, attorney, or financial advisor. The right professional can mean the difference between a disappointing sale and a record‑setting one.