CBD Joint Venture with Coro Realty Advisors Revitalizes Key 2-Acre Site
Alpharetta, GA — In a strategic public-private partnership, the City of Alpharetta and Atlanta-based Coro Realty Advisors have successfully transformed a prime 2-acre parcel in the heart of downtown into a vibrant mixed-use development, reinforcing the city’s commitment to thoughtful growth and urban revitalization.
The project, located within Alpharetta’s Central Business District (CBD), features approximately 7,000 square feet of retail and office space and the construction of a new half-mile road that improves connectivity and pedestrian flow in the downtown area. The venture represents a carefully executed blend of infrastructure improvement and economic development, aimed at enhancing the community’s walkability and commercial appeal.
Among the early tenants who have helped bring the project to life are Aira Salon, a full-service local beauty destination; a beloved neighborhood diner serving classic Southern fare; and professional office suites that cater to Alpharetta’s growing demand for boutique commercial space.
Instrumental in guiding the development through its complex planning and regulatory phases was Brian Patton, then the city’s Zoning Administrator. Patton worked closely with Coro Realty Advisors throughout the site planning, rezoning, and entitlement process, ensuring the project aligned with Alpharetta’s long-term vision for downtown revitalization.
One of Patton’s key contributions involved reimagining the surrounding roadway to better serve both businesses and visitors. Working hand-in-hand with the city’s engineering department, Patton helped redesign the existing road to include on-street parallel parking—a move that improved accessibility and supported retail activity. By strategically realigning and narrowing the existing roadbed, this enhancement was achieved without requiring significant renovation to the original infrastructure, offering both cost-effectiveness and minimal disruption during construction.
“This was more than just a development—it was an opportunity to create a lasting civic and economic asset,” Patton said. “From infrastructure improvements to strategic tenant selection, every element was designed to reflect Alpharetta’s identity and meet the needs of the community.”
The newly constructed road, now fully integrated into the city’s traffic and pedestrian network, has opened up access to previously underutilized land while supporting future development opportunities around the downtown core. The project also complements nearby investments such as Alpharetta City Center and Avalon, creating a seamless urban experience that blends history, commerce, and community.
Coro Realty Advisors, known for its mixed-use and urban infill projects across the Southeast, praised the City of Alpharetta’s proactive approach to partnership. “The collaboration with city officials like Brian Patton was critical in navigating the entitlement process and delivering a successful outcome,” a spokesperson for Coro said.
As Alpharetta continues to grow as a regional destination for residents and businesses alike, the CBD development stands as a model for how public-private collaboration can deliver meaningful, lasting results.
Brian Patton, CCIM, is a commercial real estate broker, land specialist, and investment property expert with over 30 years of experience. A former zoning official and city planner, Brian has helped thousands of landowners and investors navigate the complexities of development, permitting, and investment analysis. He is the author of Mailbox Moo-la and Land Moo-la, both practical guides for generating income and maximizing land value. Brian has taught real estate courses, lectured at the University of Alabama, and hosted real estate radio shows and podcasts. He lives in Georgia, where he remains active in his community and local church.
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