Would you hire a rookie surgeon to operate on your heart?
Of course not — and yet, many property owners unknowingly hand over their commercial real estate deal to someone with almost no relevant experience. It’s a costly mistake.

Commercial real estate is a full‑contact sport. Deals move quickly, opportunities vanish overnight, and the best brokers are out in the market every day, building relationships and scouting opportunities.

Selling commercial property isn’t about sticking a sign in the yard and waiting for calls. Serious commercial marketing requires serious investment.

Getting a real estate license is shockingly easy in most states. No college degree is required, and you can go from zero to “licensed agent” in a matter of weeks. But that doesn’t mean a license holder knows how to navigate a complex commercial deal.

In commercial real estate, the listing broker decides how much of the commission to share with the buyer’s broker. If they offer too little — or nothing at all — many buyer’s agents won’t bother showing your property.

Hiring the wrong broker can cost you time, money, and missed opportunities. Here’s how to avoid that mistake.