The Marketing Gap — Cheap Advertising Will Cost You Big

Selling commercial property isn’t about sticking a sign in the yard and waiting for calls. Serious commercial marketing requires serious investment.

What Professional Marketing Looks Like

• Premium subscriptions to listing services like CoStar and LoopNet Premium (often $1,000 and more per month)
• Large, high‑visibility signage
• Professional flyers and offering memorandums
• Targeted email campaigns to active buyers and brokers
• Social media advertising

Real‑World Example

A small industrial property in Forsyth County sat unsold for 18 months under one broker’s representation. Their “marketing” was a single photo on a free listing site and a small sign hidden behind a tree.
When the owner switched to a broker who invested in professional photography, and CoStar advertising, it sold quickly — at 12% above the original asking price.

Pro Tip

Before signing a listing agreement, ask your broker for a written marketing plan. If their strategy doesn’t include premium listing services, professional visuals, and a sizable advertising budget, you may want to keep looking.